In recent years , LED lighting industry with the strong support of the state has been faster development opportunities. With the rapid development of e-commerce , but also opened the door for online sales of LED lighting industry .
With the current LED lighting industry has become increasingly prosperous , more companies began to look at the current e-commerce above . The rapid growth of online shopping may provide a whole new LED lighting industry sales channels. Therefore, to explore the road of LED lighting industry, e-commerce has great significance.
The past two years , many of the traditional LED lighting companies have started e-commerce and other activities , have settled their products the like Taobao, Jingdong , pat net third party B2C platforms , more companies are seeing annual double eleven o'clock these platforms for online shopping enormous stimulus. However , the road of LED 's B2C does not go smoothly , you want to convert to the B2C B2B, e-commerce development is long-term and effective way .
Development under the age of electricity providers LED lighting industry
Brand is the electricity supplier fundamental for sustainable development
With the continuous development of e-commerce , online sales channels for enterprises to enhance the brand image and value increasingly prominent, e-commerce has become one of the most important brand driving force . In brand building , electricity providers in the field is undoubtedly a big blue ocean Wang , through electricity supplier channels to establish the brand has become one of the important topics of current business development .
Current , LED electricity supplier more still in the " sellers " stage, the true sense of the brand has not yet appeared , and because the arrival of the era of LED electricity providers , online product category has been very complete, covering almost any home improvement needs of the class , so for the emerging LED enterprises by electricity suppliers to establish a brand , has become an inevitable trend in the development of LED electricity supplier .
From electricity suppliers to build the basic attributes of the electricity supplier brands starting from the breadth and depth of products , style product positioning, product quality, promotion of the network, such as a multi-faceted service , the product of the depth of excavation, from packaging design , meaning , culture, style, and pinpoint their location, to provide customers with high added value, has the connotation of products and services.
With the network to promote the increasingly diverse , LED electricity supplier brand promotion platform in addition to traditional advertising , but also innovative promotion model, developing a variety of media cooperation model should be adept at micro-letters, microblogging and other new media publicity and marketing.
Quality and service to win customers
All along, the "cheap " has always been considered the holy grail electricity supplier . However , with the continuous development of electronic commerce , " loss leader " price war not only caused to the electricity supplier cash flow pressure, so that consumers have a fatigued , consumers are no longer as cheap and discount pay, is no longer impressed by the activities and promotions . The relevant responsible person said electricity supplier , quality products and services for consumers, is the real " value for money ." Thus, in the same price , by constantly enhancing product quality and service quality , to bring customers a better shopping experience will become the future direction of the main electricity supplier .
LED electricity supplier After the outbreak of two years , is now the order has entered the Red Sea killing stage , price competition has been very intense. Part of the electricity supplier companies in order to quickly capture the market, the price war , in fact, is very desirable , one seriously disrupting the healthy development of LED electricity supplier , on the other hand to bring their own brand of serious damage .
With electricity supplier promotional normalized, the price war is no longer the electricity supplier "last straw ." Electricity supplier will also gradually develop from the "price war " to " value " change. LED companies simply for the sustainable development of electronic business platform , the brand , quality and service is the electricity supplier operations.

Shanghai Chang He Photoelectric Technology Co., Ltd. specializes in producing LED Panel light, LED bulb, Induction lamp, LED High Bay, street light, LED Down light, LED Street light, LED T8 tube, High bay Light, Factory light, Flood light, Electrodeless lamp and LED lighting industry has maintained a leading position.